370
13 The Future: Achieving Sustainability
Machines (IBM) is committed to corporate citizenship. It supports various efforts
in disaster relief, education, and global health. Zappos’ major values are Embrace
and Drive Change. Its charitable group called Zappos for Good works with other
organizations to donate goods like shoes and books. TOMS was established as a
platform for sustainable giving. Its One for One program supports various services,
social entrepreneurship, and partners with other charitable organizations. Apple also
takes global responsibility seriously. It was named by Greenpeace as the greenest
tech company globally for three consecutive years. Table 13.2 provides further
information on companies that have embedded CSR into their programs.
In Africa, Unilever has embedded CSR through the Sustainable Living Plan,
while Exim Bank Ltd. is famous for its Management Development and Leadership
Program. African Air Rescue (AAR) Uganda has on the other hand, been committed
to environmental excellence because of its Trees for Health Project, while Sarova
Hotels Resorts and Game Lodges have successfully implemented the Sarova Green
Initiative. Serengeti Breweries Ltd is known for its Responsible Drinking Campaign,
while Unilever Tea Kenya is famous for rainforest alliance certification. Other
successful organizations are:
(a) Standard Chartered Bank—Seeing is Believing Initiative.
(b) Bedi Investments Ltd—Feed Projects.
(c) Kuoni Private Safaris East Africa—Child Protection Initiative.
(d) Vodacom Tanzania Ltd—M-Pesa Woman Empowerment Program.
(e) Tigo Tanzania—Tigo Lapdesk Initiative.
What other African organizations are famous for their CSR programs?
Identify the companies and the associated CSR programs.
13.7.1.2 How to Incorporate Corporate Social Responsibility (CSR)
What is the first thing that an entrepreneur should engage in case they want to embed
CSR into their business model? There are various steps you can take to ensure that
you embed CSR into your programs. First, it is crucial to offer pro bono services to
staff while unleashing their expertise. The second way is hosting a fitness challenge
to nurture wellness habits and good health among employees. Organizations should
deploy fitness tracking applications like UP to track the workers’ fitness. The
third way could be racing for a cause that aligns with employees. The other
crucial ways for incorporating CSR are crowd-funding as a team, volunteering as
a group, promoting educational programs in the community, hosting a donation
drive, encouraging board service, providing time off for employees to volunteer,
and examining the organization to determine what is important.
13 The Future: Achieving Sustainability
Machines (IBM) is committed to corporate citizenship. It supports various efforts
in disaster relief, education, and global health. Zappos’ major values are Embrace
and Drive Change. Its charitable group called Zappos for Good works with other
organizations to donate goods like shoes and books. TOMS was established as a
platform for sustainable giving. Its One for One program supports various services,
social entrepreneurship, and partners with other charitable organizations. Apple also
takes global responsibility seriously. It was named by Greenpeace as the greenest
tech company globally for three consecutive years. Table 13.2 provides further
information on companies that have embedded CSR into their programs.
In Africa, Unilever has embedded CSR through the Sustainable Living Plan,
while Exim Bank Ltd. is famous for its Management Development and Leadership
Program. African Air Rescue (AAR) Uganda has on the other hand, been committed
to environmental excellence because of its Trees for Health Project, while Sarova
Hotels Resorts and Game Lodges have successfully implemented the Sarova Green
Initiative. Serengeti Breweries Ltd is known for its Responsible Drinking Campaign,
while Unilever Tea Kenya is famous for rainforest alliance certification. Other
successful organizations are:
(a) Standard Chartered Bank—Seeing is Believing Initiative.
(b) Bedi Investments Ltd—Feed Projects.
(c) Kuoni Private Safaris East Africa—Child Protection Initiative.
(d) Vodacom Tanzania Ltd—M-Pesa Woman Empowerment Program.
(e) Tigo Tanzania—Tigo Lapdesk Initiative.
What other African organizations are famous for their CSR programs?
Identify the companies and the associated CSR programs.
13.7.1.2 How to Incorporate Corporate Social Responsibility (CSR)
What is the first thing that an entrepreneur should engage in case they want to embed
CSR into their business model? There are various steps you can take to ensure that
you embed CSR into your programs. First, it is crucial to offer pro bono services to
staff while unleashing their expertise. The second way is hosting a fitness challenge
to nurture wellness habits and good health among employees. Organizations should
deploy fitness tracking applications like UP to track the workers’ fitness. The
third way could be racing for a cause that aligns with employees. The other
crucial ways for incorporating CSR are crowd-funding as a team, volunteering as
a group, promoting educational programs in the community, hosting a donation
drive, encouraging board service, providing time off for employees to volunteer,
and examining the organization to determine what is important.