Preface
Several authors have asserted that one of the luxury basics is high quality and savoir
faire,
1 being the latter related to the craftsmanship of handmade products resulting
from a knowledgeable elite of artisans who have preserved unique manufacturing
traditions, enabling companies to continuously deliver top-quality products. The
importance of craftsmanship in the luxury world should not be ignored. It was the
main reason because some organizations developed important activities related to
the craftsmanship in the luxury sector. The time factor is inherent to quality.
Moreover, the relationship between luxury and quality makes most luxury products
to be seen by luxury consumers as high price, not readily affordable and, sometimes, snobbish products. But quality is also related to unique raw materials or
production processes in specific geographic areas. There is no such a thing as
luxury without quality—which is its essence. Quality and craftsmanship of these
iconic items help them remain desirable generation by generation, providing them a
sense of timelessness. Besides, sustainable luxury would not only be the vehicle for
more respect for the environment and social development, but it will also be synonym of culture, art, and innovation of different nationalities, maintaining the
legacy of local craftsmanship. This volume
2 gives a comprehensive outlook about
this subject and begins with the work titled “Jewellery Between Product and
Experience: Luxury in the Twenty-First Century” by Prof. Alba Cappellieri,
Prof. Livia Tenuta, and Dr. Susanna Testa. In this chapter, they analyse through
case studies the different ways for the jewellery sector to promote a sustainable
practice. It presents the opportunities and risks of progress on technological and
digital innovation for the competitiveness of companies in both production processes and also explores communication tools.
1
This is related to aesthetics and beauty: The combination of aesthetics, beauty, craftsmanship,
and quality is very hard to find outside the luxury market.
2
This volume is an effort of the Global Center on Sustainable Luxury, created by the agreement
between SKEMA Business School (France) and the Center for Studies on Sustainable Luxury
(Argentina) on 24 July 2018.
v
Several authors have asserted that one of the luxury basics is high quality and savoir
faire,
1 being the latter related to the craftsmanship of handmade products resulting
from a knowledgeable elite of artisans who have preserved unique manufacturing
traditions, enabling companies to continuously deliver top-quality products. The
importance of craftsmanship in the luxury world should not be ignored. It was the
main reason because some organizations developed important activities related to
the craftsmanship in the luxury sector. The time factor is inherent to quality.
Moreover, the relationship between luxury and quality makes most luxury products
to be seen by luxury consumers as high price, not readily affordable and, sometimes, snobbish products. But quality is also related to unique raw materials or
production processes in specific geographic areas. There is no such a thing as
luxury without quality—which is its essence. Quality and craftsmanship of these
iconic items help them remain desirable generation by generation, providing them a
sense of timelessness. Besides, sustainable luxury would not only be the vehicle for
more respect for the environment and social development, but it will also be synonym of culture, art, and innovation of different nationalities, maintaining the
legacy of local craftsmanship. This volume
2 gives a comprehensive outlook about
this subject and begins with the work titled “Jewellery Between Product and
Experience: Luxury in the Twenty-First Century” by Prof. Alba Cappellieri,
Prof. Livia Tenuta, and Dr. Susanna Testa. In this chapter, they analyse through
case studies the different ways for the jewellery sector to promote a sustainable
practice. It presents the opportunities and risks of progress on technological and
digital innovation for the competitiveness of companies in both production processes and also explores communication tools.
1
This is related to aesthetics and beauty: The combination of aesthetics, beauty, craftsmanship,
and quality is very hard to find outside the luxury market.
2
This volume is an effort of the Global Center on Sustainable Luxury, created by the agreement
between SKEMA Business School (France) and the Center for Studies on Sustainable Luxury
(Argentina) on 24 July 2018.
v