Jewellery Between Product and Experience: Luxury …
19
in 44.9 k post. Generally, hashtags were born with a specific purpose: to involve web
users on a particular topic and group all these conversations under a single hat in
order to generate new conversations or participate in the existing ones. The power of
hashtags is that they instantly expand the scope of messages, intercepting, in addition
to followers, also all those users who are not followers but who are interested in that
particular topic.
For this reason, hashtags are an excellent gauge to understand how much the
public is involved in some issues and what are the trends.
Looking for the #sustainable jewellery hashtag, for example, immediately suggests new related themes such as recycled jewellery, ethical jewellery, recycled gold,
eco-friendly jewellery or artisan jewellery.
However, in addition to the digital worlds, a series of places and events have also
been done with the aim of creating a network around the theme of sustainability in
jewellery but also in an attempt to disseminate the processes already underway.
An example is the Andrea Palladio International Jewellery Award, an international
award dedicated to the excellence of contemporary jewellery in the fields of design,
production, retail and communication and promoted by Italian Exhibition Group.
Among the various categories awarded, the ‘JEWELLERY CORPORATE SOCIAL
RESPONSIBILITY AWARD’ stands out since 2014. It refers to the best goldsmith
company that has based its production processes on responsible practices from an
ethical, social and environmental point of view, with respect to human rights, from
the extraction of precious materials to the marketing of the finished product.
Since the first edition in 2014, personalities of the calibre of Eli Izhakoff have
been awarded for their activity in the world of jewellery from an ethical, social and
environmental point of view, Caterina Occhio for the SeeMe project and brands such
as Pandora, which has made social responsibility one of the constraints on which to
base its decisions in terms of design and materials, or Chopard for its commitment
to the project with Eco-Age.
This type of initiative helps to strengthen the dialogue between the various players
in the supply chain, as well as involving new ones. Furthermore, the establishment of
an award helps and generates and gives visibility to models that can act as a driving
force for the realities of the same world.
More and more frequent are also the events and conferences organized around
the specific theme of the sustainability of jewellery. One example is the Chicago
Responsible Jewellery Fair, founded in 2017, when jewellery designer Susan Wheeler
decided to bring people together across the world to discuss how to make jewellery
supply chains more transparent and make jewellery business more beneficial to all
members of the industry vertical. The CRJC’s mission is to engage everyone in
the jewellery industry: miners, makers, professionals, educators and students. To
address all the ways that individuals and companies can be involved in the responsible
jewellery movement. To make a difference by making things happen.
Or also the Jewellery Industry Summits—the first in 2016—invite a broad group
of designers, manufacturers and retailers to share their perspectives, experiences and
ideas for a better way. This inclusive approach creates an opportunity for participants
19
in 44.9 k post. Generally, hashtags were born with a specific purpose: to involve web
users on a particular topic and group all these conversations under a single hat in
order to generate new conversations or participate in the existing ones. The power of
hashtags is that they instantly expand the scope of messages, intercepting, in addition
to followers, also all those users who are not followers but who are interested in that
particular topic.
For this reason, hashtags are an excellent gauge to understand how much the
public is involved in some issues and what are the trends.
Looking for the #sustainable jewellery hashtag, for example, immediately suggests new related themes such as recycled jewellery, ethical jewellery, recycled gold,
eco-friendly jewellery or artisan jewellery.
However, in addition to the digital worlds, a series of places and events have also
been done with the aim of creating a network around the theme of sustainability in
jewellery but also in an attempt to disseminate the processes already underway.
An example is the Andrea Palladio International Jewellery Award, an international
award dedicated to the excellence of contemporary jewellery in the fields of design,
production, retail and communication and promoted by Italian Exhibition Group.
Among the various categories awarded, the ‘JEWELLERY CORPORATE SOCIAL
RESPONSIBILITY AWARD’ stands out since 2014. It refers to the best goldsmith
company that has based its production processes on responsible practices from an
ethical, social and environmental point of view, with respect to human rights, from
the extraction of precious materials to the marketing of the finished product.
Since the first edition in 2014, personalities of the calibre of Eli Izhakoff have
been awarded for their activity in the world of jewellery from an ethical, social and
environmental point of view, Caterina Occhio for the SeeMe project and brands such
as Pandora, which has made social responsibility one of the constraints on which to
base its decisions in terms of design and materials, or Chopard for its commitment
to the project with Eco-Age.
This type of initiative helps to strengthen the dialogue between the various players
in the supply chain, as well as involving new ones. Furthermore, the establishment of
an award helps and generates and gives visibility to models that can act as a driving
force for the realities of the same world.
More and more frequent are also the events and conferences organized around
the specific theme of the sustainability of jewellery. One example is the Chicago
Responsible Jewellery Fair, founded in 2017, when jewellery designer Susan Wheeler
decided to bring people together across the world to discuss how to make jewellery
supply chains more transparent and make jewellery business more beneficial to all
members of the industry vertical. The CRJC’s mission is to engage everyone in
the jewellery industry: miners, makers, professionals, educators and students. To
address all the ways that individuals and companies can be involved in the responsible
jewellery movement. To make a difference by making things happen.
Or also the Jewellery Industry Summits—the first in 2016—invite a broad group
of designers, manufacturers and retailers to share their perspectives, experiences and
ideas for a better way. This inclusive approach creates an opportunity for participants