Jewellery Between Product and Experience: Luxury …
15
algorithms on the basis of parametric dynamics which can generate structures with
endless variants while retaining a consistent overall matrix. A pioneering example of
virtual interaction in the jewellery sector is supplied by the nervous system, which
thanks to generative systems, 3D printing and digital platforms releases online apps
that make design more accessible by allowing users to create their own products.
These tools empower users to interact directly and intuitively with the graphic interface; users can thus create endless formal variations and generate structures inspired
by nature or by the fractals’ perfect geometry, complex and ever-changing figures
which constitute unique pieces and which may be booked for ad hoc production.
Virtual platforms have also emerged which make the production chain shorter
and more interactive, still with the final goal of letting customers play a greater role
in the process. I materialize, Shapeways, Sculpteo and Thingiverse are only some
examples among the many which let users upload their own digital design, select
their material of choice, prototype it and possibly even sell it online.
The new technologies go beyond customization and unique pieces and even go
as far as tailor-made production. Three-dimensional scanners can measure and trace
precisely and rapidly the three-dimensional shape of the human body on which the
product will be modelled.
Three-dimensional scanning, the new frontier of sizing, constitutes a veritable
virtual leap forward. It is possible to create tailor-made items simply by scanning the
body; the scan will form the basis for a three-dimensional model, which once worn
by an avatar will provide an early idea of the physical prototype. Thanks to virtual
prototyping these models may be consulted, tested, modified and rectified just as if
they were physical objects, without having to resort to any production resources or
materials.
The possibilities offered by 3D scanning technologies are not confined to process
optimization or to the goal of providing end users with a product that perfectly fits
their body beyond the notion of ‘size’, but actually extent to suggesting interesting starting points for artistic and designing experimentations. Suffice it to consider
Portrait me, Vivian Meller and Laura Alvarado’s project that reinterpreted in a modern and ironic perspective the traditional cameo: the subjects were dressed in reenactment clothing, faithfully reproduced by the 3D scanner, and the acquired data
was then printed in a collection of brooches by means of selective laser sintering.
4 The Power of Communication: From Exclusivity
to Inclusion
The Latin caveat emptor means ‘let the buyer beware!’. It is composed of the verb
caveo, used in exhortative and impersonal form, and the noun emptor, buyer.
Born at a time when there was no legislative protection for economic actors, this
way of saying has remained relevant over the centuries. Although jurisprudential law,
through the discipline of unfair competition, has issued rules prohibiting dishonest
15
algorithms on the basis of parametric dynamics which can generate structures with
endless variants while retaining a consistent overall matrix. A pioneering example of
virtual interaction in the jewellery sector is supplied by the nervous system, which
thanks to generative systems, 3D printing and digital platforms releases online apps
that make design more accessible by allowing users to create their own products.
These tools empower users to interact directly and intuitively with the graphic interface; users can thus create endless formal variations and generate structures inspired
by nature or by the fractals’ perfect geometry, complex and ever-changing figures
which constitute unique pieces and which may be booked for ad hoc production.
Virtual platforms have also emerged which make the production chain shorter
and more interactive, still with the final goal of letting customers play a greater role
in the process. I materialize, Shapeways, Sculpteo and Thingiverse are only some
examples among the many which let users upload their own digital design, select
their material of choice, prototype it and possibly even sell it online.
The new technologies go beyond customization and unique pieces and even go
as far as tailor-made production. Three-dimensional scanners can measure and trace
precisely and rapidly the three-dimensional shape of the human body on which the
product will be modelled.
Three-dimensional scanning, the new frontier of sizing, constitutes a veritable
virtual leap forward. It is possible to create tailor-made items simply by scanning the
body; the scan will form the basis for a three-dimensional model, which once worn
by an avatar will provide an early idea of the physical prototype. Thanks to virtual
prototyping these models may be consulted, tested, modified and rectified just as if
they were physical objects, without having to resort to any production resources or
materials.
The possibilities offered by 3D scanning technologies are not confined to process
optimization or to the goal of providing end users with a product that perfectly fits
their body beyond the notion of ‘size’, but actually extent to suggesting interesting starting points for artistic and designing experimentations. Suffice it to consider
Portrait me, Vivian Meller and Laura Alvarado’s project that reinterpreted in a modern and ironic perspective the traditional cameo: the subjects were dressed in reenactment clothing, faithfully reproduced by the 3D scanner, and the acquired data
was then printed in a collection of brooches by means of selective laser sintering.
4 The Power of Communication: From Exclusivity
to Inclusion
The Latin caveat emptor means ‘let the buyer beware!’. It is composed of the verb
caveo, used in exhortative and impersonal form, and the noun emptor, buyer.
Born at a time when there was no legislative protection for economic actors, this
way of saying has remained relevant over the centuries. Although jurisprudential law,
through the discipline of unfair competition, has issued rules prohibiting dishonest