Jewellery Between Product and Experience: Luxury …
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uninvolved or complacent and that researchers need to conduct themselves in new
ways. Among their purpose, there is the intention to create an ‘activist knowledge
ecology’, that is, to develop a system of knowledge about fashion sustainability;
to advocate for whole systems and paradigm change, beyond current norms and
business-as-usual; to express our determined opposition to ill-advised and destructive fashion projects; to take a leadership role in debating existing and new ideas and
creating action around fashion-sustainability themes, especially in areas where the
generation of new knowledge is of actual or potential significance.
With the aim of spreading sustainability to the production, manufacturing, distribution, consumption and disposal of garments, accessories and footwear, including
also social issues, the United Nations Alliance for Sustainable Fashion is operating
in that direction. The United Nations Alliance for Sustainable Fashion is an initiative
of United Nations agencies and allied organizations designed to contribute to the
Sustainable Development Goals through coordinated action in the fashion sector.
Specifically, the Alliance works to support coordination between UN bodies working in fashion and promoting projects and policies that ensure that the fashion value
chain contributes to the achievement of the Sustainable Development Goals’ targets.
Fashion, as understood by the Alliance, includes clothing, leather and footwear, made
from textiles and related goods.
It is interesting mentioning these examples to understand how different actors—
companies, researches, associations and politicians—are facing the issue of being
sustainable.
JEM Jewellery Ethically Minded intends to champion an introspective and
invested jewellery industry that challenges the status quoin promotes the idea of
ethical progress.
JEM is the first French jeweller to be engaged in the «Fairmined» industry. This
label guarantees the ethical exploitation of gold, extracted from mines that have
subscribed to a process of transformation towards eco-responsible progress. It is
by ensuring sustainable development all along the value chain that JEM pursue its
mission, in consciousness and transparency. At the same time, JEM commits to a
true respect for human beings preserving skilled craftsmanship, particularly French
jewellery making.
CRED Jewellery is a jewellery brand involved in sustainability since 1996 and
founded to improve the lives of small-scale gold miners. It is immediately clear
browsing in its website that opens with a bold message ‘CHOOSE CONSCIOUSLY’.
They are a team of people focused the business on a mission to make beautiful
jewellery by improving the lives of the communities who mine gold. Jewellery is
made using the Fair Trade Gold Standard. From the very beginning, CRED supported
sustainability’s cause: working in partnership with miners in Columbia to establish
the Alliance for Responsible Mining (ARM) to represent small-scale artisanal miners
globally and promote socially and environmentally responsible practices; working
with mining cooperatives in South America and the Fair Trade Foundation, CRED
made the first independently guaranteed fully traceable jewellery in the world to bear
the new Fair Trade Gold Mark; using lab-grown diamonds in the UK’s first ethical
lab-grown ring collection.
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