Luxury Craftsmanship as an Alternative to Building Social …
125
Handicrafts are personalized and exclusive products, which become small treasures in an ocean of homogenized products [32]. Crafts generate an emotional relationship between the craftsman and the consumer throughout history. On the contrary,
mass production lacks the ability to create those relationships.
This direct symbolic interaction confers different experiential spaces, where all
the senses get involved and give the acquisition, an experiential luxury dimension,
where knowledge, the values exposed through the fabric, the connection established
with the color through its natural process, the articulation of knowledge around the
tulpa, the desires intertwined in each fiber and the mythical and ancestral narrative,
gives each piece uniqueness, human value, and identity with history and culture.
Luxury craftsmanship, as a pillar of cultural sustainability in the construction of
permanent social fabrics, generates spaces for collective collaboration, where different knowledge and creative perspectives converge, preserving intangible resources,
essential for the continuity of indigenous communities [20, 21] and their know-how,
as a material compilation of knowledge necessary to address design, sustainability,
and luxury in the same space.
The designer–craftsmanship relationship promotes the creation of intercultural
spaces and the exchange of technical and oral knowledge, for the creation of
different proposals based on the recognition and dignification of artisanal work
as the commitment of new cultural luxury immersed in societies of sustainable
development.
Weighting the hierarchy of luxury on new conceptions associated with thoughtful purchases, the beauty of materials in the broadest sense, slow manufacturing,
and respect for social and environmental aspects allows associating luxury with
experiential and symbolic relationships. Relationships are established in the modern
world through craft and explore other forms of socio-emotional bonding, which goes
beyond the economic attribute.
Cultural appropriation changes from natural to synthetic materials that alter the
intangible heritage of ethnic groups and the modification of handicrafts by various
brands under the name of the peoples raised in the last decade, transgress the intangible wealth of indigenous communities. It also violates the individual, collective,
and cultural rights of indigenous people, ignores intellectual property, and generates
ruptures in the economic development of people.
The market must understand that it is not two balls up or two balls down. These designs are
images of their worldview. Communities ask for respect; they do not ask for money. They
want designers to approach them and ask permission.
The development of public policies in favor of sustainable luxury articulated with
cultural luxury and craftsmanship allows the promotion of sustainable models of life,
thanks to its contribution to the generation of more balanced and fair societies.
Some other tangible examples of the capacity of artisanal luxury as a repairer of
today’s economic problems and a means of perpetuating craftsmanship as a form of
cultural permanence are:
• Álvaro Leyton and Doris Jajoy and their union of design and ancestral fabric as
a revaluation of artisanal aesthetics.
125
Handicrafts are personalized and exclusive products, which become small treasures in an ocean of homogenized products [32]. Crafts generate an emotional relationship between the craftsman and the consumer throughout history. On the contrary,
mass production lacks the ability to create those relationships.
This direct symbolic interaction confers different experiential spaces, where all
the senses get involved and give the acquisition, an experiential luxury dimension,
where knowledge, the values exposed through the fabric, the connection established
with the color through its natural process, the articulation of knowledge around the
tulpa, the desires intertwined in each fiber and the mythical and ancestral narrative,
gives each piece uniqueness, human value, and identity with history and culture.
Luxury craftsmanship, as a pillar of cultural sustainability in the construction of
permanent social fabrics, generates spaces for collective collaboration, where different knowledge and creative perspectives converge, preserving intangible resources,
essential for the continuity of indigenous communities [20, 21] and their know-how,
as a material compilation of knowledge necessary to address design, sustainability,
and luxury in the same space.
The designer–craftsmanship relationship promotes the creation of intercultural
spaces and the exchange of technical and oral knowledge, for the creation of
different proposals based on the recognition and dignification of artisanal work
as the commitment of new cultural luxury immersed in societies of sustainable
development.
Weighting the hierarchy of luxury on new conceptions associated with thoughtful purchases, the beauty of materials in the broadest sense, slow manufacturing,
and respect for social and environmental aspects allows associating luxury with
experiential and symbolic relationships. Relationships are established in the modern
world through craft and explore other forms of socio-emotional bonding, which goes
beyond the economic attribute.
Cultural appropriation changes from natural to synthetic materials that alter the
intangible heritage of ethnic groups and the modification of handicrafts by various
brands under the name of the peoples raised in the last decade, transgress the intangible wealth of indigenous communities. It also violates the individual, collective,
and cultural rights of indigenous people, ignores intellectual property, and generates
ruptures in the economic development of people.
The market must understand that it is not two balls up or two balls down. These designs are
images of their worldview. Communities ask for respect; they do not ask for money. They
want designers to approach them and ask permission.
The development of public policies in favor of sustainable luxury articulated with
cultural luxury and craftsmanship allows the promotion of sustainable models of life,
thanks to its contribution to the generation of more balanced and fair societies.
Some other tangible examples of the capacity of artisanal luxury as a repairer of
today’s economic problems and a means of perpetuating craftsmanship as a form of
cultural permanence are:
• Álvaro Leyton and Doris Jajoy and their union of design and ancestral fabric as
a revaluation of artisanal aesthetics.