Luxury Craftsmanship as an Alternative to Building Social …
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Fig. 12 BIYA skirt and TAMO blouse by designer Alvaro Leyton. Crown of chumbes and the
ancestral fabric of Doris Jajoy (Image sent by the designer Alvaro Leyton)
Doris Jajoy is a master Inga weaver, who has turned her art of knitting into
a showcase of resilience, cultural development, resistance, and innovation within
her territory. Through pieces that mix in each composition tradition, memory, and
design, Jajoy is proposing a new way of perpetuating and safeguarding craftsmanship:
fashion (see Fig. 12).
Jajoy, together with the designer Alvaro Leyton, managed to create a collection
that revalues the fabric, as a form of collective unification that multiplies ancient
knowledge and protects the earth as a source of inspiration and life. This collection
exalts the cultural heritage rooted in indigenous peoples through colors and forms,
creating pieces where luxury lies in all its forms of manifestation.
The correlation of discourses achieved between Coreguajes and Religare, Doris
Jajoy and Álvaro Leyton, crafts and design, reconstructs and generates social and
cultural fabrics and strengthens collective identities through material goods designed.
These correlations also build collaboratively, narrating the life of a community, and
its connection to the earth through their know-how, which is an invaluable art [40].
These new ways of exhibiting handicrafts and expressing their work on objects
that manage to permeate the body and occupy essential spaces within the daily life of
the being, build new ways of recognition and visibility of craftsmanship as a cultural
and material expression of the Colombian territory. A need to safeguard each piece
is born, in part due to the intrinsic history in its forms, the beauty of its colors, the
quality of the materials, its environmental responsibility as well as the symbolic
relationship that allows us to weave with our ancestors, with the origin, with who we
are.
123
Fig. 12 BIYA skirt and TAMO blouse by designer Alvaro Leyton. Crown of chumbes and the
ancestral fabric of Doris Jajoy (Image sent by the designer Alvaro Leyton)
Doris Jajoy is a master Inga weaver, who has turned her art of knitting into
a showcase of resilience, cultural development, resistance, and innovation within
her territory. Through pieces that mix in each composition tradition, memory, and
design, Jajoy is proposing a new way of perpetuating and safeguarding craftsmanship:
fashion (see Fig. 12).
Jajoy, together with the designer Alvaro Leyton, managed to create a collection
that revalues the fabric, as a form of collective unification that multiplies ancient
knowledge and protects the earth as a source of inspiration and life. This collection
exalts the cultural heritage rooted in indigenous peoples through colors and forms,
creating pieces where luxury lies in all its forms of manifestation.
The correlation of discourses achieved between Coreguajes and Religare, Doris
Jajoy and Álvaro Leyton, crafts and design, reconstructs and generates social and
cultural fabrics and strengthens collective identities through material goods designed.
These correlations also build collaboratively, narrating the life of a community, and
its connection to the earth through their know-how, which is an invaluable art [40].
These new ways of exhibiting handicrafts and expressing their work on objects
that manage to permeate the body and occupy essential spaces within the daily life of
the being, build new ways of recognition and visibility of craftsmanship as a cultural
and material expression of the Colombian territory. A need to safeguard each piece
is born, in part due to the intrinsic history in its forms, the beauty of its colors, the
quality of the materials, its environmental responsibility as well as the symbolic
relationship that allows us to weave with our ancestors, with the origin, with who we
are.