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A. Ospina and A. López
blend aesthetics, indigenous elements, the trade of hands and design to create products
with high intellectual, emotional, environmental, social, and economic values.
Each of these characteristics mentioned above positions luxury craftsmanship as
a product capable of connecting sustainability, beauty, and quality in each stage of its
production process. Luxury craftsmanship goes beyond the craft-making, putting first
its essential relationship with luxury and sustainability and their ability to maintain
culture through art and innovation of different nationalities without homogenizing
the legacy of local crafts [19].
To talk about luxury, from a perspective that revalues socially developed concepts,
is to talk about crafts and all their creative process from ancestral knowledge as a
living tradition of the people to the finished product and all the intangible and natural
wealth that it contains in itself.
The cultural wealth associated with luxury is only possible to the extent that each
piece can be identified even in a homogenized and mass market by an industry whose
ability is to overproduce at a dizzying and exponential rate. The disarticulation of
the traditional values of the system proposes an inside look toward individual and
collective values, which rescue the identity and origin of the being through experience
and recognition of its surroundings, as the main sign of acceptance, uniqueness, and
permanence in time [52].
A reconceptualization of the system allows us to understand craftsmanship as
cultural luxury, associated with the essentiality of each piece, its emotional and
symbolic value, and its creation process. Craftsmanship must base its production
on the preservation of heritage and tradition, as a source of transfer of historical
and collective memory. This precious transfer is invaluable; human-based “cultural
fortunes” are obtained in the process and can be defined as luxury items [32].
The articulation between artisans, craftsmanship, and luxury, from an indivisible
triad of artisanal luxury, allows connecting symbolically with the product through the
knowledge of where and who made it. The traceability of the craft must be explored
as an experience, understanding the craft as a fundamental pillar of the life, culture,
and the development of indigenous communities.
The creation of a handmade piece goes beyond carefully chosen materials to maintain the capacity of natural regeneration and the proper balance of natural ecosystems.
Artisans have an admirable ability to look inside and recognize the territory as the
primary source of raw material, to capture their worldview through manual skills
and creative development. The craft-making process is only doable thanks to the
communities’ ancestral tradition and knowledge.
According to Gardetti [28], the drastic decline of natural resources, the extinction
of species, the disappearance of millenary cultures, industrial overproduction, and
other devastating effects of the twenty-first century make humankind rethink development. Purchase then lean on luxury products or services created under parameters
of social and environmental responsibility. “When we talk about sustainable luxury,
we refer to brands that have as a beacon not only create brands of excellence and
A. Ospina and A. López
blend aesthetics, indigenous elements, the trade of hands and design to create products
with high intellectual, emotional, environmental, social, and economic values.
Each of these characteristics mentioned above positions luxury craftsmanship as
a product capable of connecting sustainability, beauty, and quality in each stage of its
production process. Luxury craftsmanship goes beyond the craft-making, putting first
its essential relationship with luxury and sustainability and their ability to maintain
culture through art and innovation of different nationalities without homogenizing
the legacy of local crafts [19].
To talk about luxury, from a perspective that revalues socially developed concepts,
is to talk about crafts and all their creative process from ancestral knowledge as a
living tradition of the people to the finished product and all the intangible and natural
wealth that it contains in itself.
The cultural wealth associated with luxury is only possible to the extent that each
piece can be identified even in a homogenized and mass market by an industry whose
ability is to overproduce at a dizzying and exponential rate. The disarticulation of
the traditional values of the system proposes an inside look toward individual and
collective values, which rescue the identity and origin of the being through experience
and recognition of its surroundings, as the main sign of acceptance, uniqueness, and
permanence in time [52].
A reconceptualization of the system allows us to understand craftsmanship as
cultural luxury, associated with the essentiality of each piece, its emotional and
symbolic value, and its creation process. Craftsmanship must base its production
on the preservation of heritage and tradition, as a source of transfer of historical
and collective memory. This precious transfer is invaluable; human-based “cultural
fortunes” are obtained in the process and can be defined as luxury items [32].
The articulation between artisans, craftsmanship, and luxury, from an indivisible
triad of artisanal luxury, allows connecting symbolically with the product through the
knowledge of where and who made it. The traceability of the craft must be explored
as an experience, understanding the craft as a fundamental pillar of the life, culture,
and the development of indigenous communities.
The creation of a handmade piece goes beyond carefully chosen materials to maintain the capacity of natural regeneration and the proper balance of natural ecosystems.
Artisans have an admirable ability to look inside and recognize the territory as the
primary source of raw material, to capture their worldview through manual skills
and creative development. The craft-making process is only doable thanks to the
communities’ ancestral tradition and knowledge.
According to Gardetti [28], the drastic decline of natural resources, the extinction
of species, the disappearance of millenary cultures, industrial overproduction, and
other devastating effects of the twenty-first century make humankind rethink development. Purchase then lean on luxury products or services created under parameters
of social and environmental responsibility. “When we talk about sustainable luxury,
we refer to brands that have as a beacon not only create brands of excellence and