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designs, and other traditional elements. These elements dignify the indigenous communities, while making them visible through craft-making. Here, the symbolism of
values is updated to maintain collective memory and interconnect with other ways of
being and staying in the world [17]. Handicrafts become a luxury experience before,
during, and after, symbolically linking the creator, to his environment, and his buyer.
The coexistence and adaptability of handicrafts to the environment manage to
maintain the slowness in its processes, the search for natural materials, and the
exclusivity in each piece [2]. In the words of Honoré [35], minimizing and slowing
down the modern industry, communities can maintain a high-quality production
process and generate balance in the development of crafts.
The development of globalization and its structural changes permeate the forms
of socialization and creation of indigenous communities, allowing them to rebuild
themselves internally and delve into the concept of luxury. Subsequently, trough luxe
is possible to safeguard their ancestral knowledge, using the crafts and art forms to
make up the wealth of the communities [5].
In this new look, crafts rise to be considered as models of sustainable living that
balance the relationship between human beings and nature [52] and connect in a new
line, fusing aesthetics and ethics as the new definition of luxury [28].
With modernity and the development of handicrafts from an inside-out look,
hands become the primary tool of the productive process where craft-making interconnects with nature and its evolutionary cycles. Present and past emotions, at the
individual and collective level, are transformed through symbols, to build local and
global dialectics. Even more, initiating an endearing process where exclusive design,
aesthetics, respect for the environment and times, make up a luxury craft, based on
principles of differentiation and identity, promulgators of a tremendous ancestral and
national wealth.
The ancestral wealth, given through symbols in each handmade piece, allows it to
be understood as an element of resistance that transforms imaginary and restructures
capitalist notions from disruptive economies based on the innovation of materials,
permanence, and the relationship with the environment, tradition, and living memory
[18]. All of the above added to exclusivity, handwork, and a symbolic relationship
between craftsman–consumer represent luxury by itself.
6 Sustainable Luxury as a Vehicle to Savage Ancestral
Crafts
Luxe is an ambiguous concept, with different meanings, depending on the perspective
and cultural setting used at the time of the definition.¨Traditionally, “luxury may be
defined as an inessential, desirable item that is expensive or difficult to obtain” [33,
p. 4].
The definition above may only alienate the concept, eliminating the possibility of
reconciliation within the sustainability movement. However, there is a considerable
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