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Annex A Business model canvas
The Business Model Canvas (BMC) helps to understand and communicate the fundamental logic
of businesses in a structured manner. This tool reveals the key components of the economic
model and stimulates a deeper reflection on stakeholders, revenues, costs, competitive
advantages, and growth opportunities. It is used in strategic planning and the development of
new products and services. In this section of our thesis, we provide a detailed explanation of the
BMC for our startup, describing all its components.
This strategic management tool is a visual framework that consists of nine key elements. The
figure illustrates these key elements.
A.1 Value proposition
This component focuses on the unique products, services, or solutions that the company offers to
its customers. The objective is to determine what sets the company's offering apart from that of
its competitors. It involves identifying specific features that make the company's products or
services unique and appealing to customers, giving it a competitive advantage in the market.
Our company will distinguish itself from the competition by providing a unique combination of
expertise in Coastal Engineering and AI-based Cartography. This approach is a new and
unprecedented approach in our market. The company also aims to provide customizable training
programs and technological surveillance solutions. This innovative and attractive approach will
be particularly appealing to customers looking for cutting-edge risk management and coastal
development solutions.
Our value propositions for customers include the following:
• The proposition of advanced solutions based on artificial intelligence (AI) for coastal
engineering and coastal risk management.