589
understanding that information, and social access is the cultural environment that
influences the decision of access to information. Project stakeholders have access to
report if they have developed sufficient capacity to convert availability to accessibility at all three levels. Hence, the production and sharing of project information in
climate change initiatives should use approaches and techniques that will enable the
appropriate information to be accessed by the relevant people at the right time. In
Fig. 1, we propose a framework to enhance the accessibility of information to stakeholders during the EPINAV programme.
Communication in climate change initiatives may involve concepts that involve
specific categories of stakeholders, farmers in particular. Stories can help us to both
present and understand complex concepts (BSI 2003; Scholtz 2003; Snowden
1999; Sole and Wilson 2002). According to Denning (2005), storytelling enables
communication that is quick, natural, clear, truthful, collaborative, persuasive,
accurate, intuitive, entertaining, moving, and interactive, as well as more easily
remembered (Wilkins 1984; Tversky and Kahneman 1973). Methods such as digital storytelling further enhance communication by being both auditive and visual,
stimulating our senses and provoking reflection on the meanings that the stories
hold (Davey and Moulton 2019). The process also helps build capacity while transferring ideas, meanings, and knowledge among stakeholders through gathering and
sharing the stories.
Climate change initiatives make good storytelling topics because of the possibility to create a set of events in a way that touches the interests of stakeholders (Sikes
and Gale 2006). We may translate the project’s objectives to a set of challenges
faced by the existing community, which require active participation from the stakeholders (Pretty 1995). By providing a platform upon which to express themselves,
storytelling can be used to uncover the issues and realities of stakeholders and to
understand their needs (Merla 2009).
Fig. 1 Conceptual framework showing the availability and accessibility of EPINAV information
Assessing the Role of Storytelling Presentation in Knowledge Transfer from Climate…
Précédent

- 579/624

Suivant