726
S. L. Galván et al.
UA
UNGS
UCh
UM
Does not perform
0
3
1
0
Performs
8
5
7
8
0
1
2
3
4
5
6
7
8
9
Fig. 4 Indicators for the communication category by each institution
7 Communication of the SWMP
The results regarding the SWMP communication indicators throughout the whole
process are shown in Fig. 4.
Regarding the dissemination strategies, they were varied. The UNGS held a
launching event, which linked the environmental theme with cultural proposals, such
as the development of murals, musical shows, etc. Then, the dissemination strategies of the plan were applied through web platforms and brochures, among others.
The communication campaign of the UA included holding competitions related to
environmental performance. The UA, UM and UCh have in common the training of
diverse actors, such as the personnel, and environmental promoters in the case of the
UA. The UM performs conferences and workshops, whereas the UCh offers on-line
courses on sustainability at universities.
Regarding the communication indicators, the UM reaches the highest score, followed by the UNGS, the latter of which has no specific staff assigned and no commission or office in charge of implementing the SWMP, and where the application
of the SWMP is limited to specific activity areas and not the entire campus, thus
decreasing the value of the indicator. In the case of the UA, although it separates the
waste in categories, oriented mostly to organic waste, its destination is still the final
disposal in landfills. Finally, the UCh has the lowest value due to the limited application of the SWMP (a specific institute), because it does not relate institutionally with
cooperatives of urban waste collectors and because it sends the compostable waste
to landfills.
The UA maintains SWMP communication strategies at all three stages. Communication activities include dissemination through web sites, social networks, email,
participation in radio programs, brochures and posters. In addition, they encourage
the exchange of experiences and the realization of massive activities. The fewer com-
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