Visual Displays of the Sustainable Development Goals …
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with fear. This ultimately invites the interest of the audience, who want to know the
story, and purpose behind the visual display.
Both displays were shown during Global Week’s activities on each of the NTU
campuses. Using an art display positively assisted public engagement during the
week where 183 students pledged to reduce their own plastic usage and stop using
disposable plastic bottles. Along with 127 students filling in a questionnaire looking
at their engagement with the SDGs during their time at NTU and leaving feedback
on which part of the display they thought to be the most impactful. The SDG 14
logo display and The Sustainable Hippy both took precedence over the information
posters, fact sheets and social media. The Sustainable Hippy gained 87 followers and
now regularly posts about to reduce our own plastic footprint.
5.3 Case Study 3: Fast Fashion and Working Towards SDG
12 Responsible Consumption and Production and SDG
10 Reduced Inequalities
The final display of the academic year took place during the international campaign
Fashion Revolution Week (2018). By running alongside and supporting the larger
campaign the Green Academy were able to make use of their materials and save time.
Students again developed the visual display first through an interactive workshop
looking at a behaviour change model, followed by students submitting their ideas.
The promotion of the workshop followed the same method as the Ocean Plastic
Workshop promotion including the £150 budget for the successful project, however,
this time the £50 reward voucher was removed to see if students still showed an
interest without a financial incentive which seemed to work. The workshop ran once
with 15 students due to their availability, with the majority opting for one particular
date.
The purpose of the workshop was to introduce the students, if they were not already
familiar, with the Fashion Revolution Campaign and the SDGs. The first activity was
the same as the previous workshop including a short introduction to why they had
come. In order to help students develop their concepts for the display they were
introduced to the Unilever Five Levers of Change Behaviour Change Model (2017).
During this activity students were encouraged to look at the individual impact of Fast
Fashion including both the social & economic wellbeing and environmental impacts
whilst applying and evaluating Unilever’s Five Levers of Change (2017) model.
After going through the five levers in their group’s students then used sticky notes
to put their ideas on a larger collective poster of the model, followed by a group
discussion (see Image 6).
After looking at the levers, students discussed how fashion sustainability could be
more easily understood through lectures and events, the difficulty of trusting brands
and how hard ethical information is to find. They then evaluated the activities that
could reduce this impact such as upcycling, recycling, and swapping clothing events.
241
with fear. This ultimately invites the interest of the audience, who want to know the
story, and purpose behind the visual display.
Both displays were shown during Global Week’s activities on each of the NTU
campuses. Using an art display positively assisted public engagement during the
week where 183 students pledged to reduce their own plastic usage and stop using
disposable plastic bottles. Along with 127 students filling in a questionnaire looking
at their engagement with the SDGs during their time at NTU and leaving feedback
on which part of the display they thought to be the most impactful. The SDG 14
logo display and The Sustainable Hippy both took precedence over the information
posters, fact sheets and social media. The Sustainable Hippy gained 87 followers and
now regularly posts about to reduce our own plastic footprint.
5.3 Case Study 3: Fast Fashion and Working Towards SDG
12 Responsible Consumption and Production and SDG
10 Reduced Inequalities
The final display of the academic year took place during the international campaign
Fashion Revolution Week (2018). By running alongside and supporting the larger
campaign the Green Academy were able to make use of their materials and save time.
Students again developed the visual display first through an interactive workshop
looking at a behaviour change model, followed by students submitting their ideas.
The promotion of the workshop followed the same method as the Ocean Plastic
Workshop promotion including the £150 budget for the successful project, however,
this time the £50 reward voucher was removed to see if students still showed an
interest without a financial incentive which seemed to work. The workshop ran once
with 15 students due to their availability, with the majority opting for one particular
date.
The purpose of the workshop was to introduce the students, if they were not already
familiar, with the Fashion Revolution Campaign and the SDGs. The first activity was
the same as the previous workshop including a short introduction to why they had
come. In order to help students develop their concepts for the display they were
introduced to the Unilever Five Levers of Change Behaviour Change Model (2017).
During this activity students were encouraged to look at the individual impact of Fast
Fashion including both the social & economic wellbeing and environmental impacts
whilst applying and evaluating Unilever’s Five Levers of Change (2017) model.
After going through the five levers in their group’s students then used sticky notes
to put their ideas on a larger collective poster of the model, followed by a group
discussion (see Image 6).
After looking at the levers, students discussed how fashion sustainability could be
more easily understood through lectures and events, the difficulty of trusting brands
and how hard ethical information is to find. They then evaluated the activities that
could reduce this impact such as upcycling, recycling, and swapping clothing events.