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V. Odell et al.
Fig. 1 ISM model, The Scottish Government, 2017
UK, developed by a student in the Animal, Rural, and Environmental Science School
at NTU.
The second idea was created by an NTU Art and Design student, Eleanor Sexton,
whose idea was fun, playful, and commanded attention. Not only did she spend time
creating the display, she also built social media presence and included this project
in her final dissertation portfolio. Using the arts to convey our message as useful in
making sustainability information more interesting to the students and staff at NTU
and present it in a way that is easy to remember (Curtis 2011).
The Sustainable Hippy visual display (Image 5) aimed to incorporate SDG 14 Life
below Water, whilst still being visually and mentally stimulating to the millennial
demographic. As part of the primary research for her final year report focusing on
packaging, the findings suggested that recyclability is often dull using grey visualisation. The Sustainable Hippy was created to push the boundaries of this perception,
having an awareness of cultural and societal macro and micro trends. This concept
primarily dominates on the realisation of natural disaster, through WGSN’s Psychotropic theme (2018), which explores an idealised futuristic vision of nature. To
connect to a range of demographics (primarily Millennials and Generation Z), the
display aimed to inform and educate in a fun and light-hearted way, yet communicate
V. Odell et al.
Fig. 1 ISM model, The Scottish Government, 2017
UK, developed by a student in the Animal, Rural, and Environmental Science School
at NTU.
The second idea was created by an NTU Art and Design student, Eleanor Sexton,
whose idea was fun, playful, and commanded attention. Not only did she spend time
creating the display, she also built social media presence and included this project
in her final dissertation portfolio. Using the arts to convey our message as useful in
making sustainability information more interesting to the students and staff at NTU
and present it in a way that is easy to remember (Curtis 2011).
The Sustainable Hippy visual display (Image 5) aimed to incorporate SDG 14 Life
below Water, whilst still being visually and mentally stimulating to the millennial
demographic. As part of the primary research for her final year report focusing on
packaging, the findings suggested that recyclability is often dull using grey visualisation. The Sustainable Hippy was created to push the boundaries of this perception,
having an awareness of cultural and societal macro and micro trends. This concept
primarily dominates on the realisation of natural disaster, through WGSN’s Psychotropic theme (2018), which explores an idealised futuristic vision of nature. To
connect to a range of demographics (primarily Millennials and Generation Z), the
display aimed to inform and educate in a fun and light-hearted way, yet communicate