Identifying and Overcoming
Communication Obstacles
to the Implementation of Green Actions
at Universities: A Case Study
of Sustainable Energy Initiatives in South
Brazil
João Marcelo Pereira Ribeiro, Aline Autran, Stephane Louise Boca Santa,
Ana Valquiria Jonck, Mica Magtoto, Rafael Ávila Faraco
and José Baltazar Salgueirinho Osório de Andrade Guerra
Abstract Universities have become important stakeholders in the promotion
of sustainable development through education and practical examples. Green campus initiatives are a way to convert unsustainable university campuses into living
laboratories of opportunities for researchers and users to increase their awareness
of sustainable development. However, as economic, environmental and social initiatives, the implementation of a green campus depends on changes to organizational
strategic decisions and culture. This work is a case study of an university from the
South of Brazil and aims to identify and overcome communication obstacles to the
implementation of green campus practices in universities. The institution studied
and applied three initiatives to achieve a sustainable campus. To identify obstacles
to the implementation, eight interviews were conducted with project coordinators,
J. M. P. Ribeiro (B) · A. Autran · S. L. B. Santa · A. V. Jonck · M. Magtoto · R. Á. Faraco ·
J. B. S. O. de Andrade Guerra
Energy Efficiency and Sustainability Research Group (Greens/UNISUL),
University of Southern Santa Catarina, 219 Trajano St., Florianópolis, Santa Catarina
88010-010, Brazil
e-mail: joaomarceloprdk@gmail.com
A. Autran
e-mail: alineautran@ideiamais.com.br
S. L. B. Santa
e-mail: stephanelou.bs@gmail.com
A. V. Jonck
e-mail: anajonck15@gmail.com
M. Magtoto
e-mail: mica.magtoto@gmail.com
R. Á. Faraco
e-mail: rafael.faraco@unisul.br
J. B. S. O. de Andrade Guerra
e-mail: baltazar.guerra@unisul.br
© Springer Nature Switzerland AG 2020
W. Leal Filho et al. (eds.), Universities as Living Labs for Sustainable Development,
World Sustainability Series, https://doi.org/10.1007/978-3-030-15604-6_7
103
Communication Obstacles
to the Implementation of Green Actions
at Universities: A Case Study
of Sustainable Energy Initiatives in South
Brazil
João Marcelo Pereira Ribeiro, Aline Autran, Stephane Louise Boca Santa,
Ana Valquiria Jonck, Mica Magtoto, Rafael Ávila Faraco
and José Baltazar Salgueirinho Osório de Andrade Guerra
Abstract Universities have become important stakeholders in the promotion
of sustainable development through education and practical examples. Green campus initiatives are a way to convert unsustainable university campuses into living
laboratories of opportunities for researchers and users to increase their awareness
of sustainable development. However, as economic, environmental and social initiatives, the implementation of a green campus depends on changes to organizational
strategic decisions and culture. This work is a case study of an university from the
South of Brazil and aims to identify and overcome communication obstacles to the
implementation of green campus practices in universities. The institution studied
and applied three initiatives to achieve a sustainable campus. To identify obstacles
to the implementation, eight interviews were conducted with project coordinators,
J. M. P. Ribeiro (B) · A. Autran · S. L. B. Santa · A. V. Jonck · M. Magtoto · R. Á. Faraco ·
J. B. S. O. de Andrade Guerra
Energy Efficiency and Sustainability Research Group (Greens/UNISUL),
University of Southern Santa Catarina, 219 Trajano St., Florianópolis, Santa Catarina
88010-010, Brazil
e-mail: joaomarceloprdk@gmail.com
A. Autran
e-mail: alineautran@ideiamais.com.br
S. L. B. Santa
e-mail: stephanelou.bs@gmail.com
A. V. Jonck
e-mail: anajonck15@gmail.com
M. Magtoto
e-mail: mica.magtoto@gmail.com
R. Á. Faraco
e-mail: rafael.faraco@unisul.br
J. B. S. O. de Andrade Guerra
e-mail: baltazar.guerra@unisul.br
© Springer Nature Switzerland AG 2020
W. Leal Filho et al. (eds.), Universities as Living Labs for Sustainable Development,
World Sustainability Series, https://doi.org/10.1007/978-3-030-15604-6_7
103