‘To Study Information, Education, and Communication (IEC) …
23
(g) Best way to educate is—to club social duties in a romantic way in the form
of commercial films with a suggested title—‘Achhi bahu-saaf ghar men’;
‘swachchh bache achchhe bache,’ and so on;
(h) All agencies are to be involved for awareness campaigns and application,
thereof.
9 Study of City Indore as Cleanest City
9.1 Tangible Results of Indore City at a National Level
in 2017 and 2018
Indore is a commercial capital of Madhya Pradesh with approximately a population of 30 lakh heads, and it was at the 149th position before 2016 in the Swachh
Survekshan’s cleanliness ranking. It climbed to the 25th place in 2016 and to the
top in 2017. Today, Indore is considered as India’s cleanest city as per the Swachh
Survekshan 2017—Swachh survey, which is conducted by Quality Council of India,
across 434 cities of the country and is based on the feedback of 18 lakh respondents.
Again Indore has been declared no. one for the year 2018. The development was
a result of corporation’s efforts to make the city garbage- and open defecation-free.
9.2 Campaigning in Indore Since 2016 on War Footings
by Mayor and Commissioner
By September 2016, the IMC began slapping spot fines ranging from Rs. 250 to
Rs. 500 on those who were found spitting on roads, urinating in the open areas,
or littering garbage. ‘Efforts to deter offenders have not worked in the past. We
hope public shaming would work as a deterrent this time,’ says the Mayor. She has
also announced a plan to publish offender names in newspapers and getting them
broadcasted over the radio. She has gone out of her way to fine offenders personally
on many occasions.
The local government body (IMC) has taken several other steps to stop people from
littering, emplaned four agencies Divine, Jawala, HMS, and Basix for community
involvement. The IMC has distributed more than 30,000 dustbins to householder
and shopkeeper and also vehicle owners in order to encourage them not to throw
waste out of their windows. The bottle-shaped dustbins are fitted with the car bottle
holders and are now sold for Rs. 35 each in the city. Now, IMC has taken other steps
too, such as employing 1723 ragpickers in order to segregate dry and wet wastes,
installing disposal units in gardens, hotels, and marriage halls to create compost
23
(g) Best way to educate is—to club social duties in a romantic way in the form
of commercial films with a suggested title—‘Achhi bahu-saaf ghar men’;
‘swachchh bache achchhe bache,’ and so on;
(h) All agencies are to be involved for awareness campaigns and application,
thereof.
9 Study of City Indore as Cleanest City
9.1 Tangible Results of Indore City at a National Level
in 2017 and 2018
Indore is a commercial capital of Madhya Pradesh with approximately a population of 30 lakh heads, and it was at the 149th position before 2016 in the Swachh
Survekshan’s cleanliness ranking. It climbed to the 25th place in 2016 and to the
top in 2017. Today, Indore is considered as India’s cleanest city as per the Swachh
Survekshan 2017—Swachh survey, which is conducted by Quality Council of India,
across 434 cities of the country and is based on the feedback of 18 lakh respondents.
Again Indore has been declared no. one for the year 2018. The development was
a result of corporation’s efforts to make the city garbage- and open defecation-free.
9.2 Campaigning in Indore Since 2016 on War Footings
by Mayor and Commissioner
By September 2016, the IMC began slapping spot fines ranging from Rs. 250 to
Rs. 500 on those who were found spitting on roads, urinating in the open areas,
or littering garbage. ‘Efforts to deter offenders have not worked in the past. We
hope public shaming would work as a deterrent this time,’ says the Mayor. She has
also announced a plan to publish offender names in newspapers and getting them
broadcasted over the radio. She has gone out of her way to fine offenders personally
on many occasions.
The local government body (IMC) has taken several other steps to stop people from
littering, emplaned four agencies Divine, Jawala, HMS, and Basix for community
involvement. The IMC has distributed more than 30,000 dustbins to householder
and shopkeeper and also vehicle owners in order to encourage them not to throw
waste out of their windows. The bottle-shaped dustbins are fitted with the car bottle
holders and are now sold for Rs. 35 each in the city. Now, IMC has taken other steps
too, such as employing 1723 ragpickers in order to segregate dry and wet wastes,
installing disposal units in gardens, hotels, and marriage halls to create compost