Principles for Responsible Management Education …
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3.2 Data Collection Procedure
In order to execute this research, we opted for a documentary analysis to verify the
decisions and actions taken by the organizations (with emphasis on sustainability
and ethics), in their websites and in their reports prepared for the PRME platform.
These reports are sent and made available on the platform every 12 or 24 months
containing the actions performed during this period (UNPRME 2018).
According to Bardin (2004, p. 40), the purpose of documentary analysis is to treat
documents to facilitate the reader’s access to both information (quantitative aspects)
and their relevance (qualitative aspects). In this way, it is analyzed where the themes
of sustainability and ethics are inserted in the institutions. Documentary analysis is
one of the types of content analysis that approaches bibliographic research, however
it differs in that it uses materials that have not received analysis treatment, thus
considered as primary sources (Sá-Silva et al. 2009).
To understand human behavior in the social sciences one must observe the behavior that occurs in the real world; create situations and observe the reactions and ask
people what they do, did or think (Günther 2003). For this reason, in addition to the
documentary analysis, the institutions were contacted to answer questions about the
theme of this research.
4 Presentation and Discussion
In this division, the information obtained from the institutions regarding the Codes
of Ethics, Sustainability Reports and Curricular Structures in the websites of each
institution and in the sustainability reports sent to the PRME platform, is presented.
In order to find general information related to PRME, ethics and sustainability,
the websites of each of the institutions (A, B and C) were accessed and, thus, the
following information was found (Table 1):
– Institution A—on the homepage there is no mention of the PRME or sustainability,
and the entity’s Code of Ethics is not available;
– Institution B—it is possible to locate PRME information by following the pages
“ABOUT INSTITUTION B”, “SOCIAL RESPONSIBILITY” and PRME. Eight
Table 1 Information about PRME, ethics and sustainability
A
B
C
PRME or sustainability
– About institution
– Social responsibility
– PRME
– On the homepage
Sustainability reports
X
X
Ethics code
X
Source Websites of institutions
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