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P. R. Cueto and E. R. Filho
1 Introduction
Using human, natural, and economic resources in the best way is an objective that
must be followed by humankind imperatively in present and future generations
(United Nations 1972). Therefore, a way to prepare the present and future generations is by teaching how to act aiming at sustainable development in social, economic
and environmental aspects. Education can influence the results that seek sustainable
development and the dissemination of ideas and actions is essential to achieve better
results and engagement of other organizations (Oliveira 2015).
In order for the practices to be carried out and disseminated, rules, communication
platforms and partnerships are created to show the proposals made and the objectives
reached by the organizations. In this context, the PRME (Principles for Responsible
Management Education) emerges in 2007. The PRME is a platform that involves
business education institutions and aims to promote the management skills of future
managers based on sustainable development (UNPRME 2018).
Sustainable development is directly linked to ethics or, as Rodrigues (2016) points
out, to the new ethics, which is focused on the existence of balanced relations between
the human being and the rest of the planet. But how do the decisions and information
related to ethics and sustainability are present in the educational institutions that are
signatories to the PRME?
Ten years after PRME emerged, the way the platform influenced its participants,
the actions taken, the criteria and the objectives achieved were verified. This research
aims to verify, in the institutions that are signatories to the PRME, how information
related to ethics and sustainability are treated and disseminated. More specifically,
find out if the codes of ethics, the organization’s Mission, official websites and course
curricular structures emphasize ethics and sustainability.
2 Literature Review
To substantiate the research it is necessary to understand the effects caused to the
organization by the decision to become an educational institution that is a signatory
of the PRME. Therefore, the concepts and characteristics of ethics, decision making
in organizations, sustainability and PRME itself are addressed.
2.1 Ethic
Although there are studies and articles dealing with ethics and morality as synonyms
(Treviño et al. 2006), they have different concepts. As defined by Aranha and Martins
(1993), moral is the set of rules that determine the behavior of individuals in a group,
P. R. Cueto and E. R. Filho
1 Introduction
Using human, natural, and economic resources in the best way is an objective that
must be followed by humankind imperatively in present and future generations
(United Nations 1972). Therefore, a way to prepare the present and future generations is by teaching how to act aiming at sustainable development in social, economic
and environmental aspects. Education can influence the results that seek sustainable
development and the dissemination of ideas and actions is essential to achieve better
results and engagement of other organizations (Oliveira 2015).
In order for the practices to be carried out and disseminated, rules, communication
platforms and partnerships are created to show the proposals made and the objectives
reached by the organizations. In this context, the PRME (Principles for Responsible
Management Education) emerges in 2007. The PRME is a platform that involves
business education institutions and aims to promote the management skills of future
managers based on sustainable development (UNPRME 2018).
Sustainable development is directly linked to ethics or, as Rodrigues (2016) points
out, to the new ethics, which is focused on the existence of balanced relations between
the human being and the rest of the planet. But how do the decisions and information
related to ethics and sustainability are present in the educational institutions that are
signatories to the PRME?
Ten years after PRME emerged, the way the platform influenced its participants,
the actions taken, the criteria and the objectives achieved were verified. This research
aims to verify, in the institutions that are signatories to the PRME, how information
related to ethics and sustainability are treated and disseminated. More specifically,
find out if the codes of ethics, the organization’s Mission, official websites and course
curricular structures emphasize ethics and sustainability.
2 Literature Review
To substantiate the research it is necessary to understand the effects caused to the
organization by the decision to become an educational institution that is a signatory
of the PRME. Therefore, the concepts and characteristics of ethics, decision making
in organizations, sustainability and PRME itself are addressed.
2.1 Ethic
Although there are studies and articles dealing with ethics and morality as synonyms
(Treviño et al. 2006), they have different concepts. As defined by Aranha and Martins
(1993), moral is the set of rules that determine the behavior of individuals in a group,