602
L. A. Moscato et al.
Keywords Academia · Education · Organization · Sustainable development ·
Business
1 Introduction
Science and Technologies are now being created, adapted, and transformed under
different structures of the traditional institutional division but, in many cases, the
innovation rhythms and processes have become differentiated and frequently distant
from each other. Nevertheless, evidences also show that more and more renewed
efforts are being made, looking for common endeavors in order to build win-win
partnerships that benefit the special capacities being developed both in campuses as
in marketplaces.
There is a consensus that both Universities and Businesses were originally created
for the benefit of their surrounding communities. Companies normally started looking for the most pressing needs of their nearby customers. That was also the main
objective of colleges and schools that flourished around the world destined to serve
the present and future requirements of their surrounding youth and their families. An
important issue nowadays is that the “nearby” communities of users and students are
located as far as the milliseconds of a digital message. Traditional companies used
to study their economic environment, but now, they are looking at the trends from
all around Earth.
Universities always had and have a long term purpose. Currently, they are impacted
by the worldwide perspective of their quantitative and qualitative inputs and outputs. Before, universities were mainly providers of knowledge. Now, they are both
providers and consumers. Before, businesses were not clearly associated with societal progress. Now, they cannot live without it. Before, the language of College
Boards, and the reports from the strategizing CEOs meetings were rather different.
Currently, the same issues are discussed, eventually with different names, but with
more and more similar visions. The public-private borders are becoming more and
more blurred. Both U&B have become global and long-term oriented, and society is
demanding clear solutions from both sides.
The Sustainable Development Goals (SDGs), as adopted by all the countries of
the world under the umbrella of the United Nations, are the most common guide
allowing organizations to share a vision and concrete long-term objectives for both
Academia and Companies, in conjunction with other official and non-governmental
organizations.
To start, we have verified that it is possible to widen, sustain, and strengthen this
bridge between U&B. The question is more “HOW to do it?” and there are many
possibilities and examples of potential alternatives for collaborative efforts in this
direction. A common ground is being built and signs are being sent from U to B, and
vice versa. Both sides are looking for emblematic solutions that would fit their own
specific future agenda. In other terms: “How are systemic bridges between U&B
being built and how can they be sustained and strengthened towards the future?”
L. A. Moscato et al.
Keywords Academia · Education · Organization · Sustainable development ·
Business
1 Introduction
Science and Technologies are now being created, adapted, and transformed under
different structures of the traditional institutional division but, in many cases, the
innovation rhythms and processes have become differentiated and frequently distant
from each other. Nevertheless, evidences also show that more and more renewed
efforts are being made, looking for common endeavors in order to build win-win
partnerships that benefit the special capacities being developed both in campuses as
in marketplaces.
There is a consensus that both Universities and Businesses were originally created
for the benefit of their surrounding communities. Companies normally started looking for the most pressing needs of their nearby customers. That was also the main
objective of colleges and schools that flourished around the world destined to serve
the present and future requirements of their surrounding youth and their families. An
important issue nowadays is that the “nearby” communities of users and students are
located as far as the milliseconds of a digital message. Traditional companies used
to study their economic environment, but now, they are looking at the trends from
all around Earth.
Universities always had and have a long term purpose. Currently, they are impacted
by the worldwide perspective of their quantitative and qualitative inputs and outputs. Before, universities were mainly providers of knowledge. Now, they are both
providers and consumers. Before, businesses were not clearly associated with societal progress. Now, they cannot live without it. Before, the language of College
Boards, and the reports from the strategizing CEOs meetings were rather different.
Currently, the same issues are discussed, eventually with different names, but with
more and more similar visions. The public-private borders are becoming more and
more blurred. Both U&B have become global and long-term oriented, and society is
demanding clear solutions from both sides.
The Sustainable Development Goals (SDGs), as adopted by all the countries of
the world under the umbrella of the United Nations, are the most common guide
allowing organizations to share a vision and concrete long-term objectives for both
Academia and Companies, in conjunction with other official and non-governmental
organizations.
To start, we have verified that it is possible to widen, sustain, and strengthen this
bridge between U&B. The question is more “HOW to do it?” and there are many
possibilities and examples of potential alternatives for collaborative efforts in this
direction. A common ground is being built and signs are being sent from U to B, and
vice versa. Both sides are looking for emblematic solutions that would fit their own
specific future agenda. In other terms: “How are systemic bridges between U&B
being built and how can they be sustained and strengthened towards the future?”