Sustainability Practices at Hotels and BnB Establishments …
347
Table 1 Actors awareness of sustainability issues
BnB owner and awareness on sustainability
issues
Hotel managers and awareness on
sustainability issues
Sustainable issues are important because the
planet is our home!
Cultural events are recommended, farms with
good animal attitude. Artists who live on the
island etc.
Historical facts and sights are recommended
Think about what you eat and what you do
Being sustainable is idealistic! But it can be
realized in practice. The guests are asking for
sustainable products and living
A balance is needed between the ecological,
cultural, economic and social sustainability
elements
We live sustainable lives. Uses local products
Better quality and good conscience
Gotland is a little island with an easy access to
beaches and cultural sites
Easy to book via internet. Beautiful nature
Perfect area for bicycle rides
Technology is developing all the time and new
knowledge is added, sustainability is a
continuous work, the water issue, biodiversity,
waste, cultural brochures, proximity to the
guests enables the dissemination of
sustainability issues
Balance important in communication—there
has been a change within the guests’
attitudes—sustainability is now expected and
has become a value
14 BnB Owners’ and Hotel Managers’ Motivations
and Choices
See Table 1.
15 BnB Providers
Lifestyle entrepreneurs are driven by ideals, innovation, and the will to change the
world around them through their ‘disruptive’ economic activities to realize “a pathway to a decentralized, equitable and sustainable economy” (Martin 2016: 153) and
develop sustainable livelihood strategies for them and the society they inhabit. The
research shows that, although all participants have some sort of economic motives for
starting their BnB, profit is not their main goal. This confirm recent studies that show
how the sharing economy (Ateljevic and Dooren 2000) and lifestyle entrepreneurs
(Morrison 2006) are best understood by reference to the cultural, economic, and
social settings in which they are embedded (Oxenswärdh 2018).
All participants want to earn some extra money and supplement either their pension or other activities through the BnB: six out of ten interviewees want to use the
money they earn to renovate their home, whereas some of them wish to invest and
develop larger establishments as their main source of income. Thus, profit per se
is not the driving motive for running a BnB in rural Gotland for participants. The
347
Table 1 Actors awareness of sustainability issues
BnB owner and awareness on sustainability
issues
Hotel managers and awareness on
sustainability issues
Sustainable issues are important because the
planet is our home!
Cultural events are recommended, farms with
good animal attitude. Artists who live on the
island etc.
Historical facts and sights are recommended
Think about what you eat and what you do
Being sustainable is idealistic! But it can be
realized in practice. The guests are asking for
sustainable products and living
A balance is needed between the ecological,
cultural, economic and social sustainability
elements
We live sustainable lives. Uses local products
Better quality and good conscience
Gotland is a little island with an easy access to
beaches and cultural sites
Easy to book via internet. Beautiful nature
Perfect area for bicycle rides
Technology is developing all the time and new
knowledge is added, sustainability is a
continuous work, the water issue, biodiversity,
waste, cultural brochures, proximity to the
guests enables the dissemination of
sustainability issues
Balance important in communication—there
has been a change within the guests’
attitudes—sustainability is now expected and
has become a value
14 BnB Owners’ and Hotel Managers’ Motivations
and Choices
See Table 1.
15 BnB Providers
Lifestyle entrepreneurs are driven by ideals, innovation, and the will to change the
world around them through their ‘disruptive’ economic activities to realize “a pathway to a decentralized, equitable and sustainable economy” (Martin 2016: 153) and
develop sustainable livelihood strategies for them and the society they inhabit. The
research shows that, although all participants have some sort of economic motives for
starting their BnB, profit is not their main goal. This confirm recent studies that show
how the sharing economy (Ateljevic and Dooren 2000) and lifestyle entrepreneurs
(Morrison 2006) are best understood by reference to the cultural, economic, and
social settings in which they are embedded (Oxenswärdh 2018).
All participants want to earn some extra money and supplement either their pension or other activities through the BnB: six out of ten interviewees want to use the
money they earn to renovate their home, whereas some of them wish to invest and
develop larger establishments as their main source of income. Thus, profit per se
is not the driving motive for running a BnB in rural Gotland for participants. The