Analysis of Behavioral Changes Observed in Users …
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In my opinion is the protection against the inflation that I would have of the cost of electricity
because if an agent goes to look at each passing day the energy bill is increasingly expensive,
not to mention that it already has up to scheduled readjustments… with the system I am
also armored against these readjustment effects, if agent is to look at the tendency of this
happening is more and more frequent, due to lack of water of course. (Man, 35)
What led me to make this sustainable decision with reference to the use of energy was that
constant increases in electricity prices. (Man, 43)
It has a certain security regarding the account of the end of the month, as now I am practically
exempt from the increase of the price of the energy, even when the energy rises I will not be
impacted with this. (Man, 40)
The fact that the interviewees are not alienated to the economic issues that revolve
around the theme, brings as a consequence a reflection on how these activities can
generate a certain independence with respect to the practices of the companies that
previously provided services to them.
The main advantage I found was that with this large increase in the cost of electricity by
CEMIG it was very feasible to use the photovoltaic panels, greatly reducing the value of my
bills. (Man, 43)
Another observation was that in some cases the economy made by the individuals
coming from the sustainable practices, was reverted in an increase quality of life. In
this case bringing up an antithesis present in the fact that one of the activities that
make up the pro-environmental behavior is precisely a transformation in the level
of consumerism and an increase in environmental awareness as a whole, not limited
to practices that are directly connected to sustainability. The shift from lifestyle to
more sustainable is characterized by changes in various domains, is a set of coherent,
cohesive and consistent activities of social practices.
The advantages that I was able to observe of this change in my day to day was basically a
certain tranquility that the system brought me because today obviously I consume more than
I consumed so obviously I have greater comfort. (Man, 40)
Lifestyles can be understood as the set of social practices that represent a particular way
of life and give substance to the narrative self-identity and self-realization of an individual.
(Evans and Abrahamse 2009; Giddens 1991)
6 A Sustainable Lifestyle, A Continuous Process
The change to a pro-environmental behavior, that is, a transformation to a more
sustainable lifestyle requires interrupted modifications and maintenance, so that the
individual has in this process a continuous activity related to social practices, not only
those that are directly associated environmental causes. It can be said that there is
no end when it comes to personal improvements in relation to the subject, no person
reaches the point where he can claim to be living totally in a sustainable way and
thus has the right to stop with his particular evolution.
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