12.3 Research Methodology
The present study employed the qualitative research method through the case study
approach. Under this approach, the person in-charge of risk management activities
from environmentally sensitive companies representing three industries were
interviewed. A case study was particularly appropriate and relevant for this study
since it provided the researcher with an understanding of the phenomena of interest
and produced additional knowledge on a particular study (Sekaran 2006). Prior to
conducting the field studies, the study developed an interview protocol to discuss the
factors influencing the SRM practices and the impact of SRM on the company’s
survival. The interview protocol was pretested by several risk managers to help
ensure the face validity of the protocol. On top of that, environmentally sensitive
sectors play a vital role in the Malaysian economy because they are among the
largest contributors to the country’s gross domestic product (GDP) (Bank Negara
Malaysia 2014). The business operations of these industries rely heavily on natural
resources and technologies to achieve their outputs, thus, their operations have
detrimental impacts on the environment and society (Mokhtar and Sulaiman
2012). Furthermore, investors are becoming more aware on the fact that sustainability is a viable strategy to lead better-informed investment decisions. For this reason,
listed companies are becoming more interested in integrating sustainability to
enhance their ability to access funding in the capital markets (Charlo et al. 2015).
The interview data were analysed using thematic analysis. In general, thematic
analysis provides a style of writing by bringing out the themes to identify similar
patterns from the answers, providing flexibility to the researcher to produce a rich
and detailed set of data (Braun and Clarke 2006). The interview data were subsequently transcribed and codified to enable the researcher to reflect on the actual
meaning of the interviewees’ answers. Consecutively, the interview data were coded
thematically and summarised.
12.4 Results
This section presents the analysis of the interview data from the companies chosen
for the case study. The views of the interviewees had provided more insight into the
SRM implementation of each case. The data were analysed based on specified
themes.
12.4.1 Profile of Companies and Interviewees
Three companies from the environmentally sensitive industries – plantation, construction, and manufacturing – were chosen for the case study, and these companies
200
N. A. A. Aziz and N. A. Manab
The present study employed the qualitative research method through the case study
approach. Under this approach, the person in-charge of risk management activities
from environmentally sensitive companies representing three industries were
interviewed. A case study was particularly appropriate and relevant for this study
since it provided the researcher with an understanding of the phenomena of interest
and produced additional knowledge on a particular study (Sekaran 2006). Prior to
conducting the field studies, the study developed an interview protocol to discuss the
factors influencing the SRM practices and the impact of SRM on the company’s
survival. The interview protocol was pretested by several risk managers to help
ensure the face validity of the protocol. On top of that, environmentally sensitive
sectors play a vital role in the Malaysian economy because they are among the
largest contributors to the country’s gross domestic product (GDP) (Bank Negara
Malaysia 2014). The business operations of these industries rely heavily on natural
resources and technologies to achieve their outputs, thus, their operations have
detrimental impacts on the environment and society (Mokhtar and Sulaiman
2012). Furthermore, investors are becoming more aware on the fact that sustainability is a viable strategy to lead better-informed investment decisions. For this reason,
listed companies are becoming more interested in integrating sustainability to
enhance their ability to access funding in the capital markets (Charlo et al. 2015).
The interview data were analysed using thematic analysis. In general, thematic
analysis provides a style of writing by bringing out the themes to identify similar
patterns from the answers, providing flexibility to the researcher to produce a rich
and detailed set of data (Braun and Clarke 2006). The interview data were subsequently transcribed and codified to enable the researcher to reflect on the actual
meaning of the interviewees’ answers. Consecutively, the interview data were coded
thematically and summarised.
12.4 Results
This section presents the analysis of the interview data from the companies chosen
for the case study. The views of the interviewees had provided more insight into the
SRM implementation of each case. The data were analysed based on specified
themes.
12.4.1 Profile of Companies and Interviewees
Three companies from the environmentally sensitive industries – plantation, construction, and manufacturing – were chosen for the case study, and these companies
200
N. A. A. Aziz and N. A. Manab