214 L McFall
be more efficient and more profitable has considerable currency among tech
industry funders prepared to accept long, slow, accretive ‘paths to profitability.’ It is not clear that this microscopic approach to risk will lead to more
accurate pricing or greater profitability (McFall, Meyers & Hoyweghen
2020) but it is clear that the bubbling of interest in insurtech is sustained by
branding and a certain kind of material architecture (see Figure 15.5).
Insurtech companies do not look like traditional insurers. They have
adopted different kinds of names, different styles of graphic identity designed
to summon different ‘word clouds.’ Insurtech is about agility, informality,
Figure 15.5 Aviva’s digital garage
be more efficient and more profitable has considerable currency among tech
industry funders prepared to accept long, slow, accretive ‘paths to profitability.’ It is not clear that this microscopic approach to risk will lead to more
accurate pricing or greater profitability (McFall, Meyers & Hoyweghen
2020) but it is clear that the bubbling of interest in insurtech is sustained by
branding and a certain kind of material architecture (see Figure 15.5).
Insurtech companies do not look like traditional insurers. They have
adopted different kinds of names, different styles of graphic identity designed
to summon different ‘word clouds.’ Insurtech is about agility, informality,
Figure 15.5 Aviva’s digital garage