210 L McFall
in the mid-twentieth century as real estate became a financial asset that
was sufficiently attractive to entice PIC, and other insurers, to not only lend
but develop property themselves (Hanchett 2000). Post-World War II demographics stoked a boom in life insurance with North American company
assets tripling between 1945 and 1960 and much of this landed in real estate
investment.
Figure 15.4 Prudential calendar 1901
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