208 L McFall
Prudential engaged in extravagant displays of its capital as part of a promotional spectacle that became an early convention among Life Funds (Alborn
2002). Print continued to be central to this. Prudential’s first colour advertising poster was produced in 1852 and displayed in railway stations across
the country (see Figure 15.3). It depicts its then head office, reinforcing the
message across media, that this was a solidly built business. As the business
grew so did its demand for premises. Its new ‘chief office,’ opened in 1879 at
Figure 15.3 Prudential’s first advertising poster
Prudential engaged in extravagant displays of its capital as part of a promotional spectacle that became an early convention among Life Funds (Alborn
2002). Print continued to be central to this. Prudential’s first colour advertising poster was produced in 1852 and displayed in railway stations across
the country (see Figure 15.3). It depicts its then head office, reinforcing the
message across media, that this was a solidly built business. As the business
grew so did its demand for premises. Its new ‘chief office,’ opened in 1879 at
Figure 15.3 Prudential’s first advertising poster