206 L McFall
Once built, this architectural language was relentlessly reworked on
printed material, on policies, leaflets, and stationery, and in features published in the periodical press. Figure 15.3 shows the Norwich Union Head
Office at the time of its opening in 1905. Its celebration of the architect
and the details of its marble interior are typical of a promotional style that
endured throughout the nineteenth and into the early twentieth century
(Figure 15.2).
The Norwich Union Fire Insurance Society had been formed in 1792
followed 18 years later by the Norwich Union Life Society. The two were
amalgamated in 1925 and through a convoluted series of mergers and
acquisitions eventually absorbed the Hand in Hand in a brand that persisted until the twenty-first century when it was renamed Aviva. Although
Norwich Union was unusual in some respects, in combining general and life
Figure 15.2 Norwich Union Life Society Head Office
Once built, this architectural language was relentlessly reworked on
printed material, on policies, leaflets, and stationery, and in features published in the periodical press. Figure 15.3 shows the Norwich Union Head
Office at the time of its opening in 1905. Its celebration of the architect
and the details of its marble interior are typical of a promotional style that
endured throughout the nineteenth and into the early twentieth century
(Figure 15.2).
The Norwich Union Fire Insurance Society had been formed in 1792
followed 18 years later by the Norwich Union Life Society. The two were
amalgamated in 1925 and through a convoluted series of mergers and
acquisitions eventually absorbed the Hand in Hand in a brand that persisted until the twenty-first century when it was renamed Aviva. Although
Norwich Union was unusual in some respects, in combining general and life
Figure 15.2 Norwich Union Life Society Head Office