vii
Dr. Campos and coauthors make the case for market-preferred solutions based
on users’ needs. Ultimately, developers of agricultural and food systems innovation
must focus on the satisfaction gaps they seek to close, not the technical solutions
that may or may not address these gaps, epitomized by the concept of “user pull, not
technology push”. Product relevance is thus a predictor of adoptability and scalability alike. In the end, innovators seeking “significant, positive change” and investors
looking for returns on investment on agricultural R&D ignore the user satisfaction
gap at their peril.
Marco Ferroni
Chair, CGIAR
1
System Management Board
1 Towards a world free of poverty, hunger and environmental degradation, CGIAR is the world’s
largest global agricultural innovation network. https://www.cgiar.org
Foreword
Dr. Campos and coauthors make the case for market-preferred solutions based
on users’ needs. Ultimately, developers of agricultural and food systems innovation
must focus on the satisfaction gaps they seek to close, not the technical solutions
that may or may not address these gaps, epitomized by the concept of “user pull, not
technology push”. Product relevance is thus a predictor of adoptability and scalability alike. In the end, innovators seeking “significant, positive change” and investors
looking for returns on investment on agricultural R&D ignore the user satisfaction
gap at their peril.
Marco Ferroni
Chair, CGIAR
1
System Management Board
1 Towards a world free of poverty, hunger and environmental degradation, CGIAR is the world’s
largest global agricultural innovation network. https://www.cgiar.org
Foreword