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Jane Maly, Program Manager, Global Social Impact, saw many unanticipated benefits from the program, “In speaking with Food banks, we quickly
learned that their concerns primarily revolved around running an overnight
shift, seven days per week to pick up food at Starbucks stores. It took a few
innovative leaders in the food bank network to address the concerns through a
pilot test, which ultimately demonstrated the advantages of operating the program overnight. For example, there are very few vehicles on the road at night,
the stores are usually empty of both customers and employees, and the overall
logistics of picking up donations are much more efficient.”
Based on the success of the FoodShare program and a few passionate people, technology innovators and food startups are now using crowdsourcing and
mobile apps to connect restaurants and food donors that have excess fresh
food with the food banks, pantries, and agencies in need. Several startups have
already been launched across the United States to fulfill this important need.
Source: Feeding America website, www.feedingamerica.org; Starbucks
website, www.starbucks.com
Howard Schultz, Joanne Gordon, Onward: How Starbucks fought for its
life without losing its soul, 2011;
Interview with Jane Maly, Global Social Impact, Starbucks Coffee Company
Box 7.6 Better Life Farming Alliance
Better Life Farming works together with smallholders to help them on their
journey to grow their farms into commercially viable and sustainable farming
businesses.
Better Life Farming is an alliance of leading private sector companies providing holistic and innovative solutions that enable smallholders to unlock
their farming potential. By connecting global expertise with local insights and
partners, Better Life Farming offers solutions, each customized to fully
address smallholders’ needs at scale. Bayer has partnered with the IFC,
Netafim, and Swiss Re Corporate Solutions to form the Better Life Farming
alliance, specializing in investments in developing areas and providing holistic and innovative solutions that enable smallholders to sustainably produce
more food and improve the livelihood of rural communities. Each organization brings their strengths and expertise to the Alliance to deliver the most
value possible to smallholder farmers:
Bayer: Bayer is a global enterprise with core competencies in the Life Science
fields of health care and agriculture. Its products and services are designed
to benefit people and improve their quality of life. Bayer is committed to
the principles of sustainable development and to its social and ethical
responsibilities as a corporate citizen.
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D. Donnan
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