177
programs. We hope you find those business cases inspiring and the lessons learned
useful as we all work toward a more sustainable and viable food system in lowincome markets.
References
Osterwalder A, Pigneur Y (2010) Business model generation: a handbook for visionaries, game
changers, and challengers, vol 288. Wiley, Hoboken
Prahalad CK (2009) The fortune at the bottom of the pyramid: eradicating poverty through profits.
Pearson Education Publishers, United States. 358 p
Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0
International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing,
adaptation, distribution and reproduction in any medium or format, as long as you give appropriate
credit to the original author(s) and the source, provide a link to the Creative Commons license and
indicate if changes were made.
The images or other third party material in this chapter are included in the chapter's Creative
Commons license, unless indicated otherwise in a credit line to the material. If material is not
included in the chapter's Creative Commons license and your intended use is not permitted by
statutory regulation or exceeds the permitted use, you will need to obtain permission directly from
the copyright holder.
6 Innovating at Marketing and Distributing Nutritious Foods at the Base…
programs. We hope you find those business cases inspiring and the lessons learned
useful as we all work toward a more sustainable and viable food system in lowincome markets.
References
Osterwalder A, Pigneur Y (2010) Business model generation: a handbook for visionaries, game
changers, and challengers, vol 288. Wiley, Hoboken
Prahalad CK (2009) The fortune at the bottom of the pyramid: eradicating poverty through profits.
Pearson Education Publishers, United States. 358 p
Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0
International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing,
adaptation, distribution and reproduction in any medium or format, as long as you give appropriate
credit to the original author(s) and the source, provide a link to the Creative Commons license and
indicate if changes were made.
The images or other third party material in this chapter are included in the chapter's Creative
Commons license, unless indicated otherwise in a credit line to the material. If material is not
included in the chapter's Creative Commons license and your intended use is not permitted by
statutory regulation or exceeds the permitted use, you will need to obtain permission directly from
the copyright holder.
6 Innovating at Marketing and Distributing Nutritious Foods at the Base…