152
In 2SCALE in general, we work together with business champions to realize
their inclusive business ideas by setting up partnerships that involve different actors
across the broader value chain. Such a business champion is either a small to
medium enterprise (SME) or a farmer organization. Their business ideas can focus
on involving more smallholder farmers, doing more business with microentrepreneurs, reaching more BoP consumers, or any other ways to make their operations and their broader value chain more inclusive. By developing a partnership
that involves a broader range of actors (including financial institutions, input providers, and others), systemic change can be realized.
6
Because the concept of BoP markets and the opportunities they hold are still relatively new for most 2SCALE business champions, the BoP consumer segment is
always introduced in a pilot setting, within the broader context of a 2SCALE partnership. In this way, the business champion can be introduced to the potential of this
market segment and experiment with approaches on how to reach the BoP. In this
they are supported by 2SCALE to lower the risks that come with developing new
products or marketing approaches to reach a new consumer segment.
6 https://www.2scale.org/upload/7479bf_2SCALE_paper1.pdf
In the near future, 2SCALE will look into opportunities related to working
capital needs of micro-retailers to keep stock and consumer finance opportunities, among others, by learning from interesting initiatives in the same field,
such as the collaboration between Twiga Foods and IBM in Kenya.
Photo credit: USAID Ethiopia, Creative Commons AttributionNonCommercial 2.0 Generic – creativecommons.org/licenses/by-nc/2.0/ –
Image cropped and brightened.
(continued)
N. van Dijk et al.
In 2SCALE in general, we work together with business champions to realize
their inclusive business ideas by setting up partnerships that involve different actors
across the broader value chain. Such a business champion is either a small to
medium enterprise (SME) or a farmer organization. Their business ideas can focus
on involving more smallholder farmers, doing more business with microentrepreneurs, reaching more BoP consumers, or any other ways to make their operations and their broader value chain more inclusive. By developing a partnership
that involves a broader range of actors (including financial institutions, input providers, and others), systemic change can be realized.
6
Because the concept of BoP markets and the opportunities they hold are still relatively new for most 2SCALE business champions, the BoP consumer segment is
always introduced in a pilot setting, within the broader context of a 2SCALE partnership. In this way, the business champion can be introduced to the potential of this
market segment and experiment with approaches on how to reach the BoP. In this
they are supported by 2SCALE to lower the risks that come with developing new
products or marketing approaches to reach a new consumer segment.
6 https://www.2scale.org/upload/7479bf_2SCALE_paper1.pdf
In the near future, 2SCALE will look into opportunities related to working
capital needs of micro-retailers to keep stock and consumer finance opportunities, among others, by learning from interesting initiatives in the same field,
such as the collaboration between Twiga Foods and IBM in Kenya.
Photo credit: USAID Ethiopia, Creative Commons AttributionNonCommercial 2.0 Generic – creativecommons.org/licenses/by-nc/2.0/ –
Image cropped and brightened.
(continued)
N. van Dijk et al.