138
scale-up solutions is to organize themselves into larger cooperatives, like Södra and
Lantmännen.
All companies are closely connected to the real estate where they are situated.
The companies, all of which are owner-managed, are family businesses in which the
families expect to retain ownership for the foreseeable future. As family businesses
strongly rooted in their communities, the owners are not concerned solely with
growth and revenues. The owners think of themselves as stewards or custodians of
the company, the property and the environment, with responsibility for living and
non-living things. Cooperation in network structures or cooperatives is important
for these companies. Trust, common values, other-orientation and win-win perspective are crucial concepts in the network structures.
Table 5.7 The combined framework of sustainability-oriented innovations (SOI) and different
SBM archetypes
Sustainabilityoriented innovation
Approach
Operational
optimization: doing
more with less
Organizational
transformation: doing
good by doing new things
System building: doing
good by doing new
things with others
Sustainable
business model
archetypes
1. Maximize
material and energy
efficiency
4. Deliver functionality,
rather than ownership
5. Adopt a stewardship
role
6. Encourage sufficiency
2. Create value from
waste
3. Substitute with
renewables and natural
processes
7. Repurpose the
business for society/
environment
8. Develop scale-up
solutions
Högared
Maximize
Stewardship
Deliver functionality
Ästad Vineyard
Functionality (experience)
Stewardship
Repurpose
Gudmund Farm
Stewardship
Deliver functionality
Substitute with natural
processes
Wapnö Farm
Maximize
Stewardship
Create value from
waste
Substitute
Repurpose
Green Farm
Stewardship
Substitute
Develop scale-up
solutions
Gäsene Dairy
Stewardship
Repurpose
The Farmers
(Lantmännen)
Maximize
Stewardship
Create value from
waste
Develop scale-up
solutions
The South Forest
Owners
(Södra)
Maximize
Stewardship
Create value from
waste
Develop scale-up
solutions
P.-O. Ulvenblad
scale-up solutions is to organize themselves into larger cooperatives, like Södra and
Lantmännen.
All companies are closely connected to the real estate where they are situated.
The companies, all of which are owner-managed, are family businesses in which the
families expect to retain ownership for the foreseeable future. As family businesses
strongly rooted in their communities, the owners are not concerned solely with
growth and revenues. The owners think of themselves as stewards or custodians of
the company, the property and the environment, with responsibility for living and
non-living things. Cooperation in network structures or cooperatives is important
for these companies. Trust, common values, other-orientation and win-win perspective are crucial concepts in the network structures.
Table 5.7 The combined framework of sustainability-oriented innovations (SOI) and different
SBM archetypes
Sustainabilityoriented innovation
Approach
Operational
optimization: doing
more with less
Organizational
transformation: doing
good by doing new things
System building: doing
good by doing new
things with others
Sustainable
business model
archetypes
1. Maximize
material and energy
efficiency
4. Deliver functionality,
rather than ownership
5. Adopt a stewardship
role
6. Encourage sufficiency
2. Create value from
waste
3. Substitute with
renewables and natural
processes
7. Repurpose the
business for society/
environment
8. Develop scale-up
solutions
Högared
Maximize
Stewardship
Deliver functionality
Ästad Vineyard
Functionality (experience)
Stewardship
Repurpose
Gudmund Farm
Stewardship
Deliver functionality
Substitute with natural
processes
Wapnö Farm
Maximize
Stewardship
Create value from
waste
Substitute
Repurpose
Green Farm
Stewardship
Substitute
Develop scale-up
solutions
Gäsene Dairy
Stewardship
Repurpose
The Farmers
(Lantmännen)
Maximize
Stewardship
Create value from
waste
Develop scale-up
solutions
The South Forest
Owners
(Södra)
Maximize
Stewardship
Create value from
waste
Develop scale-up
solutions
P.-O. Ulvenblad