xvii
Contents
1 The Quest for Innovation: Addressing User Needs and Value
Creation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1
Hugo Campos
2 Productivity in Agriculture for a Sustainable Future . . . . . . . . . . . . . 33
Ann Steensland and Margaret Zeigler
3 Open Innovation and Value Creation in Crop Genetics . . . . . . . . . . . 71
Mathias L. Müller and Hugo Campos
4 Rethinking Adoption and Diffusion as a Collective Social
Process: Towards an Interactional Perspective . . . . . . . . . . . . . . . . . . 95
Cees Leeuwis and Noelle Aarts
5 Development of Sustainable Business Models for Innovation
in the Swedish Agri- sector: Resource-Effective Producer
or Stewardship-Based Entrepreneur? . . . . . . . . . . . . . . . . . . . . . . . . . 117
Per-Ola Ulvenblad
6 Innovating at Marketing and Distributing Nutritious Foods
at the Base of the Pyramid (BoP): Insights from 2SCALE,
the Largest Incubator for Inclusive Agribusiness in Africa . . . . . . . . 147
Niek van Dijk, Nick van der Velde, Janet Macharia,
Kwame Ntim Pipim, and Hiwot Shimeles
7 Innovation and the Quest to Feed the World . . . . . . . . . . . . . . . . . . . . 179
David Donnan
8 Digital Technologies, Big Data, and Agricultural Innovation . . . . . . . 207
Steven T. Sonka
Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 227