130
Our vision is to be a well-functioning farm for animals and humans, a modern machine
station with the customer in focus. As a company, we want to build a good reputation in our
district.
They have diversified their business model and activities in several directions; they
have started a mechanical workshop and a custom for hire service. In the workshop,
farming companies and other companies can buy services as maintenance and repair
of vehicles and farming machinery. In the custom for hire service, the customer can
buy services such as harvesting, applying fertilizers and pesticides, etc. Recently,
the company has diversified even more, starting to sell a small fraction of its milk
production directly to end consumers in their farm shop and in some of the larger
groceries in the neighbouring city.
The owners have developed the sustainability focus of the company step by step.
They started their journey towards sustainability according to the archetype
Table 5.6 Companies/cooperatives in the empirical study
Company
Main
business
Other
businesses
Organizational
form
Employees
Number
Turn
over
Euros
Operating
profit
Euros
Högared
Milk farm
Machinery
leasing
Farm shop
(milk)
Limited
company
Family-owned
10
1. 5
million
0.15
million
Gäsene Dairy DairyCheese Farm shop
(milk and
cheese)
Cooperative
Owned by 28
farmers
(23 active milk
producers)
35
18.0
million
0.9
million
Gudmund
Farm
Farm shop
Charcuterie
Pig farming
Restaurant
Educational
courses
Limited
company
family-owned
12
1.6
million
0.24
million
Ästad
Vineyard
Vineyard
Hotel
Restaurant
Adventure
tracks
Limited
company
Family-owned
39
4.6
million
0.43
million
Wapnö Farm Milk
Cattle
Restaurant
Hotel
Limited
company
Family-owned
85
14.6
million
1.6
million
The South
Forest Owners
(Södra)
Forestry
Bioenergy
Cooperative
51,000 forest
owners
3,500
2.1
billion
0.19
billion
Green Farms Cattle
farming
Charcuterie
Distribution
and sale from
associated
cattle farms
Limited
company
Family-owned
7
2.0
million
−0.9
million
The Farmers
(Lantmännen)
Cereals
Agri-food
Sales of
machinery
and vehicles
Bioenergy
Cooperative
35,000 farmers
9,850
4.0
billion
62.8
million
P.-O. Ulvenblad
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