151
Applications and Products—Nata de Coco
waste.. In. the. past,. coconut. milk. and. water. were. low. economic. value.
by-products.of.coconut.processing.from.the.copra.or.cooking.oil.industries.
(Pecoraro. et. al.. 2008).. The. successful. nata. de. coco. industry,. using. coconut.
milk.or.water.as.a.medium.for.fermentation,.was.first.established.in.Laguna.
and.then.expanded.to.Batangas,.Quezon,.Iloilo,.Cagayan.de.Oro,.Cavite,.and.
many. other. places. in. the. Philippines.. From. an. initial. demand. of. approximately.US$4960.in.1987,.there.was.a.sudden.increased.demand.for.exports.to.
Japan.of.approximately.US$170,320.in.1991.and.approximately.US$2.1.million.
to.Taiwan.in.1992..Nata.de.coco.exports.to.Japan.dramatically.increased.to.
US$20.39.million.in.1994..The.rapidly.increasing.demand.in.Japan.was.due.to.
the.belief.that.nata.de.coco.can.protect.the.body.from.cancer.and.can.be.used.
as. a. diet. food. (SIPUK-Bank. Sentral. Republik. Indonesia. 1993).. According.
to. the. United. Coconut. Associations. of. the. Philippines. (UCAP). Newsbrief.
(2010),.among.nontraditional.coconut.export.products.in.2009,.nata.de.coco.
was.the.second.largest,.earning.US$6.034.million.from.the.sale.of.6051.metric.
tons (t)..The.greatest.market.for.nata.de.coco.was.Japan.(77.8%),.the.second.
largest.market.was.the.United.States.
The.intensive.promotion.of.nata.de.coco.in.Japan.by.Philippine.companies.
has. also. benefited. other. processed. fruit. products,. whose. exports. to. Japan.
have.likewise.grown..The.export.of.coconut.products.has.been.consistently.
increasing,.with.an.average.growth.rate.of.approximately.8%.over.the.period.
of. 2007–2010.. In. 2010,. total. exports. of. coconut. reached. US$1.6. billion. and.
accounted. for. 20%. of. world. market. share,. the. highest. among. key. sectors.
identified.in.the.Philippine.Export.Development.Plan.(PEDP)..From.a.recent.
report,.based.on.Philippine.Authority.data,.nata.de.coco.was.the.sixth.top.
export.of.coconut.products,.with.an.income.of.US$273,184.from.the.export.of.
172.t.in.February.2010..Japan.remained.the.largest.buyer,.with.approximately.
34.0%.of.total.sales..Other.import.countries.were.the.Dominican.Republic,.
the. United. States,. Canada,. Hong. Kong,. and. the. United. Arab. Emirates.
(Asian and. Pacific. Coconut. Community. Cocommunity. Newsletter. 2010)..
According. to. the. results. of. a. survey,. the. Japanese. consider. nata. de. coco. a.
healthy.food.for.a.number.of.reasons:.anticancer.properties.(39%),.good.for.
pregnant.women.(30%),.diet.food.(15%),.good.for.growing.children.(1%),.and.
a.good.source.of.dietary.fiber.(1%).
indonesia
Indonesia.has.great.potential.for.nata.de.coco.production.because.Indonesia.is.
the.top.coconut.producer.in.the.world..The.amount.of.coconut.milk.produced.
in.Indonesia.is.approximately.900.Ml/year.(SIPUK.-.Bank.Sentral.Republik.
Indonesia.2011;.Irnia.and.Nur.2001)..Indonesia.has.many.nata.de.coco.producers.at.business.scales.ranging.from.household.and.small.to.middle.and.large.
scale..Companies.that.can.reach.an.economy.of.scale.will.produce.continuously..Household.businesses.are.usually.sporadic;.such.businesses.produce.
when.there.is.excess.local.demand,.such.as.during.the.holidays..However,.the.
Applications and Products—Nata de Coco
waste.. In. the. past,. coconut. milk. and. water. were. low. economic. value.
by-products.of.coconut.processing.from.the.copra.or.cooking.oil.industries.
(Pecoraro. et. al.. 2008).. The. successful. nata. de. coco. industry,. using. coconut.
milk.or.water.as.a.medium.for.fermentation,.was.first.established.in.Laguna.
and.then.expanded.to.Batangas,.Quezon,.Iloilo,.Cagayan.de.Oro,.Cavite,.and.
many. other. places. in. the. Philippines.. From. an. initial. demand. of. approximately.US$4960.in.1987,.there.was.a.sudden.increased.demand.for.exports.to.
Japan.of.approximately.US$170,320.in.1991.and.approximately.US$2.1.million.
to.Taiwan.in.1992..Nata.de.coco.exports.to.Japan.dramatically.increased.to.
US$20.39.million.in.1994..The.rapidly.increasing.demand.in.Japan.was.due.to.
the.belief.that.nata.de.coco.can.protect.the.body.from.cancer.and.can.be.used.
as. a. diet. food. (SIPUK-Bank. Sentral. Republik. Indonesia. 1993).. According.
to. the. United. Coconut. Associations. of. the. Philippines. (UCAP). Newsbrief.
(2010),.among.nontraditional.coconut.export.products.in.2009,.nata.de.coco.
was.the.second.largest,.earning.US$6.034.million.from.the.sale.of.6051.metric.
tons (t)..The.greatest.market.for.nata.de.coco.was.Japan.(77.8%),.the.second.
largest.market.was.the.United.States.
The.intensive.promotion.of.nata.de.coco.in.Japan.by.Philippine.companies.
has. also. benefited. other. processed. fruit. products,. whose. exports. to. Japan.
have.likewise.grown..The.export.of.coconut.products.has.been.consistently.
increasing,.with.an.average.growth.rate.of.approximately.8%.over.the.period.
of. 2007–2010.. In. 2010,. total. exports. of. coconut. reached. US$1.6. billion. and.
accounted. for. 20%. of. world. market. share,. the. highest. among. key. sectors.
identified.in.the.Philippine.Export.Development.Plan.(PEDP)..From.a.recent.
report,.based.on.Philippine.Authority.data,.nata.de.coco.was.the.sixth.top.
export.of.coconut.products,.with.an.income.of.US$273,184.from.the.export.of.
172.t.in.February.2010..Japan.remained.the.largest.buyer,.with.approximately.
34.0%.of.total.sales..Other.import.countries.were.the.Dominican.Republic,.
the. United. States,. Canada,. Hong. Kong,. and. the. United. Arab. Emirates.
(Asian and. Pacific. Coconut. Community. Cocommunity. Newsletter. 2010)..
According. to. the. results. of. a. survey,. the. Japanese. consider. nata. de. coco. a.
healthy.food.for.a.number.of.reasons:.anticancer.properties.(39%),.good.for.
pregnant.women.(30%),.diet.food.(15%),.good.for.growing.children.(1%),.and.
a.good.source.of.dietary.fiber.(1%).
indonesia
Indonesia.has.great.potential.for.nata.de.coco.production.because.Indonesia.is.
the.top.coconut.producer.in.the.world..The.amount.of.coconut.milk.produced.
in.Indonesia.is.approximately.900.Ml/year.(SIPUK.-.Bank.Sentral.Republik.
Indonesia.2011;.Irnia.and.Nur.2001)..Indonesia.has.many.nata.de.coco.producers.at.business.scales.ranging.from.household.and.small.to.middle.and.large.
scale..Companies.that.can.reach.an.economy.of.scale.will.produce.continuously..Household.businesses.are.usually.sporadic;.such.businesses.produce.
when.there.is.excess.local.demand,.such.as.during.the.holidays..However,.the.